Privacy Policy

1. Introduction

Welcome to Homelo.ai. This Privacy Policy is provided by Homelo AI LLC, a Wyoming limited liability company with its principal place of business located at 30 N Gould Street Suite R, Sheridan, Wyoming 82801 (referred to herein as “Homelo,” “we,” “us,” or “our”). This Privacy Policy governs your use of all Homelo-operated websites and platforms, including:

• https://homelo.ai — our consumer-facing platform where homeowners receive free home value estimates;
• https://pro.homelo.ai — our B2B platform where licensed real estate agents and brokerages apply to receive exclusive seller leads; and
• https://app.homelo.ai — our agent portal where subscribed real estate professionals manage their leads, wallet, billing, and account settings.

These websites, together with all related services, features, content, applications, and products that we offer, are collectively referred to in this Privacy Policy as the “Services.”

Homelo operates a real estate lead generation and distribution platform that connects homeowners interested in learning about their property value with licensed real estate agents and brokerages. Our Services include facilitating communications between homeowners and real estate professionals, providing property valuation estimates, verifying user contact information, and delivering qualified seller leads to real estate agents who subscribe to our platform.

This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you interact with any of our Services. It also explains your rights regarding your personal information and how you can contact us with questions or concerns. By accessing or using any of our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, you must immediately discontinue use of our Services and refrain from providing any personal information to us. Your continued use of our Services following any changes to this Privacy Policy constitutes your acceptance of such changes.

2. Information We Collect

We collect various types of information in connection with the Services we provide across homelo.ai, pro.homelo.ai, and app.homelo.ai.

2.1 Information You Provide Directly

• Contact Information: Your full legal name, email address, telephone number (including mobile phone number), mailing address, and property address.
• Account Information: For real estate agents and brokerages registering at pro.homelo.ai or managing their account at app.homelo.ai, we collect username, password, professional licensing information, brokerage affiliation, market territory preferences, and payment information including credit card details for billing purposes.
• Property Information: For homeowners using the valuation services at homelo.ai, we collect the address of the property, characteristics you provide (such as square footage, bedrooms, bathrooms, and condition), your timeline for considering a sale, and your motivation level for potentially selling.
• Professional Information: Real estate license number, years of experience, brokerage name and address, professional designations, and information about your real estate practice and team structure.
• Communication Records: The content of messages you send to us through contact forms, email, SMS text messages, phone calls (which may be recorded for quality assurance), or other communication channels.
• Survey and Feedback Information: Responses to surveys, questionnaires, or feedback forms provided to improve our Services.
• Verification Information: Documentation you provide to verify your identity or professional credentials, such as copies of real estate licenses or government-issued identification.

2.2 Information Collected Automatically

When you access or use any of our Services (homelo.ai, pro.homelo.ai, or app.homelo.ai), we automatically collect:

• Device Information: Hardware model, operating system and version, unique device identifiers, mobile network information, browser type and version.
• Usage Information: Pages or screens you view, links you click, features you use, time and duration of visits, and other actions within our Services.
• Log Information: IP address, browser type, ISP, access times, and clickstream data.
• Location Information: General location based on your IP address or, with your permission, more precise location from GPS or Wi-Fi.
• Cookies and Similar Technologies: Cookies, web beacons, pixels, and similar tracking technologies that help us recognize your device, remember preferences, and understand usage patterns across all three of our websites.
• Analytics Information: We use services such as Google Analytics to understand how users interact with our Services across homelo.ai, pro.homelo.ai, and app.homelo.ai.

2.3 Information from Third-Party Sources

• Public Records and Databases: Property records, real estate transaction data, tax assessments, and property ownership records.
• Real Estate Professional Verification: Information from state licensing boards and brokerage verification systems.
• Data Enrichment Services: Demographic information, property characteristics, and market data from third-party data providers.
• Marketing and Advertising Partners: Information about your interactions with advertisements related to our Services.

2.4 SMS Opt-In and Communication Information

When you provide your mobile phone number and consent to receive SMS messages from Homelo through any of our websites (homelo.ai, pro.homelo.ai, or app.homelo.ai), we collect and store:

• Mobile Phone Number: Your mobile telephone number including area code and country code.
• Consent Records: Documentation of your express written consent including date, time, method, the specific consent language agreed to, the website (homelo.ai, pro.homelo.ai, or app.homelo.ai) through which consent was provided, and the specific form or page where consent was captured.
• Message History: Records of all SMS messages sent to and received from your number, including content, timestamps, delivery status, and outcomes.
• Opt-Out and Preference Information: Records of any opt-out requests, preference changes, or contact information modifications.
• Mobile Carrier Information: Information about your mobile service provider.
• Verification Data: One-time verification codes (OTPs) sent to confirm phone number access before sharing your information with real estate agents.

We maintain detailed records of your SMS consent to ensure compliance with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and mobile carrier requirements for A2P messaging.

3. How We Use Your Information

3.1 Providing and Managing Our Services

• To create, maintain, and manage your account on homelo.ai, pro.homelo.ai, or app.homelo.ai, including authenticating your identity and maintaining your profile and preferences.
• To provide property valuation estimates to homeowners who request them through homelo.ai.
• To verify contact information you provide, including sending one-time verification codes via SMS.
• To facilitate connections between homeowners and licensed real estate agents in their geographic area.
• To deliver qualified seller leads to real estate agents and brokerages through app.homelo.ai.
• To process payments from real estate agents, manage subscription accounts, and maintain financial records.
• To verify the professional credentials of real estate agents who apply via pro.homelo.ai.
• To assign geographic territories and ensure leads are distributed appropriately.
• To provide customer support and respond to your inquiries across all platforms.

3.2 Sending Communications and Notifications

• To send SMS text messages for which you have provided express written consent through homelo.ai, pro.homelo.ai, or app.homelo.ai.
• To send transactional emails such as account confirmations, password resets, payment receipts, and lead delivery notifications.
• To notify real estate agents via app.homelo.ai when new seller leads have been assigned to their account.
• To send account management notifications such as low-balance alerts, payment confirmations, and subscription renewal notices.
• To send marketing communications about our Services to users who have consented, subject to their right to opt out at any time.

3.3 Improving and Personalizing Our Services

• To analyze how users interact with homelo.ai, pro.homelo.ai, and app.homelo.ai and improve the design, performance, and user experience of each platform.
• To personalize your experience based on preferences, usage history, property characteristics, and geographic location.
• To develop new products, services, features, and functionality across all three platforms.
• To test new features through A/B testing and controlled experiments.

3.4 Ensuring Security and Preventing Fraud

• To verify user identities and prevent unauthorized access to accounts on any of our platforms.
• To detect, investigate, and prevent fraudulent activity, abuse, and violations of our Terms and Conditions.
• To protect against spam, phishing, malware, and other security threats across all three websites.
• To identify and block fake contact information, duplicate submissions, and bot activity.
• To maintain the security and integrity of our systems, networks, and data infrastructure.

3.5 Legal Compliance and Business Operations

• To comply with applicable laws, regulations, legal processes, and governmental requests.
• To maintain records required by law or regulation, including SMS consent records required by the TCPA.
• To establish, exercise, or defend legal claims and protect our legal rights.
• To conduct internal audits, financial reporting, tax compliance, and other business operations.

3.6 Marketing and Advertising

• To market our Services to potential customers through email, SMS (with consent), social media, and other channels.
• To deliver targeted advertising based on your interests, demographics, and behavior.
• To measure the effectiveness of advertising campaigns and optimize marketing spend.
• To retarget visitors who have previously interacted with homelo.ai, pro.homelo.ai, or app.homelo.ai.
• To send re-engagement messages to previously interested users who have consented to marketing communications.

4. SMS Text Messaging Program

Homelo operates an SMS text messaging program to communicate with homeowners and real estate agents who use our Services across homelo.ai, pro.homelo.ai, and app.homelo.ai. This section provides detailed information about our text messaging practices, your rights, and how to manage your messaging preferences.

4.1 Description of SMS Messaging Program

Our SMS messaging program consists of both transactional messages and marketing messages:

Transactional Messages include:

• Phone Verification (OTP): When a homeowner submits their property address on homelo.ai to receive a home value estimate, we send a one-time verification code via SMS to confirm the phone number is valid before sharing their information with any agent.
• Agent Account Notifications: Licensed real estate agents who subscribe via pro.homelo.ai and manage their account through app.homelo.ai receive automated SMS notifications when new exclusive seller leads are assigned to their account, when their prepaid wallet balance falls below a configured threshold, and when payment transactions are successfully processed.
• Appointment Reminders: SMS reminders about scheduled appointments or consultations arranged through our platform.
• Customer Support Responses: Replies to questions or support requests submitted via SMS or other channels.
• Payment Reminders and Receipts: Notifications about upcoming payments, failed payment attempts, successful processing, and digital receipts for transactions on app.homelo.ai.

Marketing Messages (with your express written consent) include:

• Re-engagement messages for users who have not recently been active on homelo.ai, pro.homelo.ai, or app.homelo.ai.
• Service updates and announcements about new features or market areas available through our platforms.
• Educational content related to real estate markets, property values, and selling strategies.
• Promotional offers, limited-time discounts, and referral incentives.

Marketing messages are sent at a frequency of up to eight (8) messages per month. Transactional message frequency varies based on your individual account activity across our platforms.

4.2 SMS Consent and Opt-In Process

Homelo only sends SMS text messages to users who have provided express written consent. SMS consent may be collected through any of our three websites:

• homelo.ai — homeowners who submit their property address to receive a home value estimate may consent to receive service and/or marketing texts by checking the clearly labeled, unchecked consent boxes on the submission form.
• pro.homelo.ai — real estate agents and brokerages who apply for access to our exclusive seller lead platform may consent to receive service and/or marketing texts by checking the clearly labeled, unchecked consent boxes on the application form.
• app.homelo.ai — subscribed agents may update their messaging preferences through their account settings at any time.

In all cases, our consent checkboxes are never pre-checked. You must make an intentional decision to opt in. The consent language clearly states that message and data rates may apply and that consent is not required as a condition of purchase. Links to this Privacy Policy and our Terms and Conditions are provided at the point of consent.

Voluntariness of Consent: Your consent to receive SMS messages is completely voluntary. You may leave consent checkboxes unchecked and still use our Services through other communication channels.

4.3 Critical Information About Your SMS Consent

When you provide consent to receive SMS messages from Homelo through homelo.ai, pro.homelo.ai, or app.homelo.ai, that consent remains exclusively with Homelo. We do not share, sell, rent, trade, or transfer your SMS opt-in consent to any third parties, including real estate agents, brokerages, marketing partners, or data brokers.

While we share certain contact information with real estate agents as part of delivering qualified seller leads, your specific consent to receive SMS messages from Homelo is maintained solely by Homelo and our authorized messaging service providers (GoHighLevel and Twilio). Real estate agents who receive your contact information through our lead distribution platform do not receive or inherit your SMS consent and must obtain separate, independent TCPA-compliant consent directly from you before sending any SMS messages.

GoHighLevel and Twilio act as our authorized agents for message transmission only and are contractually prohibited from using your information for any other purpose or sharing it with any other parties.

4.4 How to Opt Out of SMS Messages

You have the absolute right to opt out at any time using any of the following methods:

• Text STOP: Reply with “STOP,” “STOPALL,” “UNSUBSCRIBE,” “CANCEL,” “END,” or “QUIT” to any message from Homelo. You will receive an immediate confirmation and no further marketing messages will be sent.
• Phone: Call us at +1 972-696-7328 during business hours.
• Email: Send an email to support@homelo.ai with the subject line “SMS Opt-Out Request” and include your mobile phone number. We will process within one (1) business day.
• Account Settings: Log in to app.homelo.ai and adjust your messaging preferences in your account settings.

Opting out of SMS does not cancel your account, affect any subscriptions, or change other communication channels such as email.

4.5 Getting Help with SMS Messages

Text HELP to any message for immediate information about our program and how to opt out. You may also contact us:

• Phone: +1 972-696-7328 (Monday–Friday, 9:00 AM–6:00 PM CT)
• Email: support@homelo.ai
• Web: https://pro.homelo.ai

4.6 Message Frequency and Timing

Marketing messages are sent up to eight (8) per month. Transactional messages are event-driven and vary based on your individual activity across our platforms. Marketing messages are generally sent between 9:00 AM–8:00 PM local time. Time-sensitive transactional messages such as verification codes or lead alerts may be sent at any time.

4.7 Message and Data Rates

MESSAGE AND DATA RATES MAY APPLY.

Homelo does not charge fees for receiving SMS messages, but your mobile carrier may charge for incoming text messages according to your service plan. Please contact your mobile carrier if you have questions about text messaging charges.

4.8 Supported Mobile Carriers

Our SMS program is designed to work with all major U.S. and Canadian carriers including AT&T, Verizon Wireless, T-Mobile, Sprint, Boost Mobile, Cricket Wireless, MetroPCS, U.S. Cellular, Virgin Mobile, Google Fi, Republic Wireless, Ting, Consumer Cellular, Xfinity Mobile, Spectrum Mobile, and regional carriers. If you experience delivery issues, please contact your carrier to ensure SMS is enabled and contact our support team for further assistance.

4.9 SMS Terms and Compliance

Homelo’s SMS messaging program across homelo.ai, pro.homelo.ai, and app.homelo.ai is operated in full compliance with the Telephone Consumer Protection Act (TCPA), FCC regulations, CTIA guidelines, and mobile carrier requirements for Application-to-Person (A2P) messaging. We are committed to responsible messaging practices that respect user preferences and protect user privacy.

By participating in our SMS messaging program through any of our websites, you agree to receive text messages at the mobile phone number you provided, confirm that you are authorized to consent to messaging on behalf of the owner of that number, acknowledge that message and data rates may apply, understand that consent is not required as a condition of purchasing any goods or services, and agree to the terms of this Privacy Policy and our Terms and Conditions.

We reserve the right to modify, suspend, or terminate our SMS messaging program at any time, although we will make reasonable efforts to notify active users of any significant changes.

5. How We Share Your Information

Homelo shares your personal information with third parties only in specific circumstances and for specific purposes. We do not sell your personal information to third parties for monetary compensation.

5.1 Real Estate Agents and Brokerages

The core purpose of our Services is to connect homeowners (who submit information at homelo.ai) with licensed real estate agents (who subscribe through pro.homelo.ai and manage leads through app.homelo.ai). When we deliver a qualified seller lead, we share:

• Full name, email address, and phone number
• Property address and characteristics (bedrooms, bathrooms, square footage, condition, renovations)
• Estimated property value generated by our valuation algorithms
• Homeowner’s stated timeline and motivation for considering a sale
• Additional notes collected during our qualification process
• Date and time the homeowner submitted their information on homelo.ai

Exclusivity: Each seller lead is delivered exclusively to one real estate agent or brokerage. We do not share the same homeowner’s information with multiple agents. Once assigned through app.homelo.ai, a lead remains exclusive and will not be re-sold, re-distributed, or shared.

SMS Consent Is Not Shared: When we share homeowner contact information with real estate agents, we do NOT share, transfer, or convey the homeowner’s consent to receive SMS messages from Homelo. SMS consent collected on homelo.ai, pro.homelo.ai, or app.homelo.ai belongs exclusively to Homelo. Real estate agents must obtain separate, independent TCPA-compliant consent directly from homeowners before sending any SMS messages.

Agent Obligations: Agents and brokerages receiving leads are contractually required to use information only for providing real estate services, comply with all applicable laws, maintain confidentiality, and not share or resell lead information to any other parties.

5.2 Service Providers and Business Partners

• SMS and Communication Service Providers: GoHighLevel and Twilio for SMS transmission across all three platforms. These providers are contractually prohibited from using your information for their own marketing or sharing it with any other parties.
• Cloud Infrastructure and Data Storage Providers: Secure cloud computing services to host homelo.ai, pro.homelo.ai, and app.homelo.ai and store data.
• Payment Processors: Third-party processors to handle credit card transactions and billing through app.homelo.ai.
• CRM Systems: Software to manage user relationships, communications, and support records across our platforms.
• Analytics and Marketing Tools: Google Analytics, Google Ads, Facebook Ads, and similar platforms to measure effectiveness and optimize marketing for all three websites.
• Customer Support Platforms: Helpdesk software, live chat tools, phone systems, and email management platforms.
• Security and Fraud Prevention Services: Tools to protect all three of our websites from unauthorized access and detect fraudulent activity.
• Professional Services Providers: Attorneys, accountants, consultants, and auditors engaged in the course of our business operations.

5.3 Legal Obligations and Protection of Rights

We may disclose your personal information when we believe in good faith that disclosure is necessary to comply with applicable laws and legal processes, enforce our Terms and Conditions, protect our legal rights and the safety of our users, or establish and defend legal claims.

5.4 Business Transfers and Corporate Transactions

If Homelo is involved in a merger, acquisition, asset sale, or other business transaction, your personal information collected across homelo.ai, pro.homelo.ai, and app.homelo.ai may be transferred to a successor entity. We will require the acquiring party to honor the commitments in this Privacy Policy or provide you with notice and an opportunity to opt out.

5.5 Aggregated and De-Identified Information

We may create aggregated, anonymized, or de-identified information by removing personal identifiers. This information cannot reasonably be used to identify you and may be used and shared for any purpose, including analyzing real estate market trends, conducting research, and marketing our Services.

5.6 With Your Consent

We may share your personal information with third parties when you specifically consent to such sharing through homelo.ai, pro.homelo.ai, or app.homelo.ai. We will clearly explain what information will be shared, with whom, for what purpose, and any consequences of providing or withholding consent.

6. Data Security

Homelo implements reasonable administrative, technical, and physical safeguards designed to protect your personal information across all three of our platforms from unauthorized access, use, disclosure, alteration, or destruction.

6.1 Technical Security Measures

• Encryption: Industry-standard TLS/SSL encryption protects data transmitted between your device and our servers for homelo.ai, pro.homelo.ai, and app.homelo.ai. Sensitive information such as passwords and payment card numbers is encrypted both in transit and at rest.
• Secure Authentication: Account access on app.homelo.ai requires authentication using usernames and passwords. We may implement two-factor or multi-factor authentication for enhanced security.
• Access Controls: Role-based access controls restrict access to personal information to only those who need it to perform their job functions, granted on a least-privilege basis and regularly reviewed.
• Firewalls and Network Security: All three of our websites are protected by firewalls, intrusion detection systems, and network security monitoring tools.
• Secure Data Storage: Personal information is stored on secure servers managed by reputable cloud infrastructure providers that maintain physical security, environmental controls, and certifications such as SOC 2 and ISO 27001. Data is backed up regularly to prevent loss from technical failures or disasters.
• Vulnerability Management: We conduct regular security assessments, vulnerability scanning, and penetration testing to identify and remediate potential weaknesses.

6.2 Organizational Security Measures

• Employee Training: Employees and contractors who handle personal information receive training on data privacy, security best practices, and their obligations under this Privacy Policy.
• Confidentiality Agreements: Employees, contractors, and service providers with access to personal information are required to sign confidentiality agreements.
• Security Policies: We maintain written data security policies covering incident response, access management, acceptable use, and data classification.
• Vendor Assessment: We evaluate the security practices of service providers before engaging them and require contractual security commitments.

6.3 Data Breach Response

In the event of a data breach affecting information collected through any of our websites, we will promptly investigate the incident, take steps to contain the breach, notify affected users and relevant authorities as required by applicable law, and implement measures to prevent future incidents.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

• Account Information: Retained for the duration of your account and up to seven (7) years after account closure to fulfill outstanding obligations and comply with legal requirements.
• Lead Information: Homeowner lead information delivered through app.homelo.ai is retained in our systems for up to three (3) years after delivery.
• SMS Consent Records: Records of SMS consent collected on homelo.ai, pro.homelo.ai, or app.homelo.ai are retained for a minimum of five (5) years to demonstrate TCPA compliance, even after you opt out of messaging.
• Financial Records: Payment transactions and billing records are retained for a minimum of seven (7) years to comply with tax and accounting requirements.
• Communication Records: Records of customer support interactions and SMS message history are retained for up to three (3) years.
• Security and Fraud Prevention Data: Security logs may be retained for up to two (2) years.

8. Your Privacy Rights

8.1 General Privacy Rights

• Right to Access: Request a copy of the personal information we hold about you collected through homelo.ai, pro.homelo.ai, or app.homelo.ai.
• Right to Correction: Request correction of inaccurate or incomplete personal information.
• Right to Deletion: Request deletion of your personal information, subject to certain legal exceptions.
• Right to Opt Out of Marketing: Opt out of marketing communications at any time by following unsubscribe instructions or contacting us directly.
• Right to Opt Out of SMS: Opt out of SMS communications at any time by replying STOP or contacting us as described in Section 4.4.
• Right to Data Portability: In some jurisdictions, receive a machine-readable copy of your personal information.

8.2 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the CCPA as amended by the CPRA, including the right to know, right to delete, right to correct, right to opt out of sale or sharing, right to limit use of sensitive personal information, and right to non-discrimination for exercising your rights. To exercise your California privacy rights, contact us at support@homelo.ai. We will respond to verifiable consumer requests within 45 days.

8.3 How to Exercise Your Rights

Contact us by email at support@homelo.ai, by phone at +1 972-696-7328, or by mail at 30 N Gould Street Suite R, Sheridan, Wyoming 82801. We may need to verify your identity before processing your request.

9. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies across homelo.ai, pro.homelo.ai, and app.homelo.ai to collect information about your interactions with our Services.

• Essential Cookies: Required for operation of our websites, such as maintaining your session on app.homelo.ai and remembering your preferences. These cannot be disabled without affecting website functionality.
• Analytics Cookies: Used to understand how users interact with homelo.ai, pro.homelo.ai, and app.homelo.ai (e.g., Google Analytics).
• Marketing and Advertising Cookies: Used to deliver relevant advertising and track the effectiveness of marketing campaigns promoting our Services.
• Functional Cookies: Used to remember choices you make and provide enhanced, personalized features.

You can control cookies through your browser settings. You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

10. Children's Privacy

Our Services at homelo.ai, pro.homelo.ai, and app.homelo.ai are not intended for individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take immediate steps to delete it. If you believe we may have collected information from a child under 18, please contact us immediately at support@homelo.ai.

11. Third-Party Links and Services

Our websites (homelo.ai, pro.homelo.ai, and app.homelo.ai) may contain links to third-party websites or services not operated by Homelo. We strongly encourage you to review the privacy policies of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or our expanding Services across homelo.ai, pro.homelo.ai, and app.homelo.ai. When we make material changes, we will post the updated Policy with a new “Last Updated” date, send email notifications to registered users, and display a prominent notice on our websites for a reasonable period.

Your continued use of any of our Services after changes to this Privacy Policy constitutes your acceptance of the updated terms.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices across homelo.ai, pro.homelo.ai, or app.homelo.ai, please contact us:

We will respond to all privacy-related inquiries within five (5) business days for general inquiries and within the timeframes required by applicable law for formal rights requests.